It all started with a brand new Fender Stratocaster. When BOLDFACE founder Randy Fenton realized the guitar cases on the market didn’t come close to being as cool as his new guitar, he decided to make his own. It had to be really special though; he wanted a look that was unlike anything out there, something one-of-a-kind. That’s when he created the concept of interchangeable faces—a totally unique way to keep the design distinct, fresh, and bold.  After working with several prototypes, he finally honed in on a design that was durable, simple, and looked killer on. BOLDFACE was born.


First, we print the design using the latest in dye sublimation technology. This is the highest resolution possible and keeps the artwork looking sharp AF. Then we attach the facing to your bag using a design that can be swapped out for another in a matter of seconds—simply pull one face off and put another on—it’s that easy. With one bag, you can change up your style any way you want, any time you want.


Beyond the OG guitar bags that got us started, we also have standard sized backpacks for adults and young adults, and soon a smaller sized pack for juniors and petites.  More cool products are headed down the pipeline, so stay tuned.

Another thing—and this is a big one to us: We make sure to produce only top quality bags. We know you’re makin’ moves out there; you need a bag that can keep up every step of the way. At BOLDFACE, we believe there is absolutely no need to compromise quality for style. You won’t be disappointed, and that’s a guarantee.


Making products that no one else in the world is making—that’s our mission at BOLDFACE. We love bringing smiles to our customers’ faces every time they head out the door with one of our bags.

We also love bringing smiles to children in need. That’s why we’ve started “This Backpack…” campaign.  A portion of every bag purchased goes towards feeding, clothing and shelter for children in need.  We’re currently giving to Feeding America and Save the Children.


We’re rooted in L.A., and our whole operation is, too. Beach bums ourselves, we started out playa-side in Redondo Beach, California, and as we’ve grown, have scooted down the road to a warehouse in Gardena. Our shop includes a dye sublimation system, a few guitars, a handful of industrial sewing machines, some skateboards, big cutting tables, a super loud stereo system, a bunch of computers, a coffee machine, and a refrigerator full of cold drinks. If you’re ever in the neighborhood, stop by for a cup of coffee or something cool to sip on. We’ll make you a custom bag while you hang out.

One bag… endless possibilities.