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How to Create a Custom Backpack With Your Photos

Posted by Jesse Torres on

If you're a dad like me you love showing photos of your kids to anyone willing to take a peek. I can't help it. My wife realized I had a problem when she came by the office one day and found the kids photos accompanied by a coffee mug, mouse pad and screensaver with their images. Too much? No way! Not for me. For years people have been customizing coffee mugs, mouse pads, t-shirts, sweatshirts, caps and posters. These items are a source of pride and a constant reminder of what they value. For someone like me, who works long hours and...

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4 Tips for Raising Leaders

Posted by Jesse Torres on

Why is it that some kids grow up to become great leaders, while others grow into adulthood lacking the ability to organize a game of kickball? Some argue that certain kids are natural born leaders. And experts agree that some kids are born with an innate ability to take charge. But those same experts also agree that it is possible to develop leadership skills within all kids – and the earlier the lessons begin, the earlier they develop their leadership style. I have researched, tested, and refined certain practices in an effort to develop leadership abilities in my two young...

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10 Tips for Backpack Safety

Posted by Jesse Torres on

BOLDFACE staffers, as part of their ongoing market research activities, frequently interact with the parents of young children and members of parent/teacher associations. We love meeting with these folks for many reasons, including using such interactions as informal focus group meetings. If there's one thing we have learned over the many hours of conversations it is that most parents have no clue regarding the health risks to youth posed by improper backpack use and the measures that can be taken to protect our youth's health.  Too often kids overload their backpacks, putting the health of their backs at risk. And unfortunately, in many cases, parents,...

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Creative Ideas + Experimentation = Innovation

Posted by Jesse Torres on

[This blog post originally appeared in LinkedIn's Big Ideas and Innovation Channel on August 18, 2015.] "What is innovation? It is simply the process of producing something new and unique," writes Jack V. Matson in Innovate or Die! "Creativity is the talent you use to generate the ideas needed for innovation, which are explored and tested." Matson even has a mathematical equation for innovation: CREATIVE IDEAS + EXPERIMENTATION = INNOVATION I recently spent some time with BOLDFACE CEO Randy Fenton to talk innovation. Fenton and BOLDFACE are credited with bringing the most significant innovation to-date to the $2 billion U.S. backpack industry. ...

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Show Us Your Boldface!

Posted by Jesse Torres on

Boldface earlier today announced its Show Us Your Boldface campaign. In an effort to share with the world how you Boldface, we have launched a campaign that encourages Boldface users to create videos showing how much they love their Boldface bags. Boldface will feature the videos on its Web site and on social media. The rules are simple: 1) The video must be no longer than 2 minutes. 2) The video must prominently feature a Boldface bag. 3) The video cannot use copyrighted music, images or other copyrighted material. The video cannot make use of the Boldface logo.  4) The video must...

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