BOLDFACE Launches Merchandise Line for The Voice Winner Sawyer Fredericks

July 03, 2016

BOLDFACE Launches Merchandise Line for The Voice Winner Sawyer Fredericks

July 3, 2016 – Hermosa Beach, Calif. –  BOLDFACE (BOLDFACEGear.com) today announced the launch of the Sawyer Fredericks line of backpacks (http://www.boldfacegear.com/collections/sawyer-fredericks). Sawyer Fredericks is the winner of Season 8 of NBC's The Voice.


As part of “Team Pharrell,” Sawyer Fredericks emerged as the youngest victor in The Voice’s history. His stark honesty and soulful delivery turned him into a national phenomenon during the eighth season of The Voice.

Sawyer has continued to make The Voice history by becoming the first artist to land 14 songs in the iTunes overall Top 200 Chart in one week. His digital sales exceeded 1 million cumulative singles, making him one of the show’s most successful artists ever.

"I cannot fully express our gratitude. Sawyer and his team have been amazing and have made the launch of this line an enjoyable process for everyone involved," said BOLDFACE founder and Hermosa Beach resident Randy Fenton. "What better way to launch this All-American talent than during Fourth of July weekend."

The Sawyer Fredericks Collection includes four different designs. All four designs were produced by renowned photographer Ray MacDonald (Ray-MacDonald.com). Every backpack comes with BOLDFACE's patent pending "interchangeable face" feature that allows for the swapping of faces or covers, providing the backpack with a new look in seconds. 

Consumers can purchase individual backpacks with one face for $59.95, individual faces for $19.95 or multi-packs containing one backpack and two or four faces.

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BOLDFACE is the world’s only maker of on-demand customized backpacks and guitar bags with interchangeable “faces.” Consumers can purchase artist-designed backpacks and guitar bags or create their own by uploading their digital photos or other digital images. All BOLDFACE products come with an interchangeable face, which allows swapping of the “face” or cover in seconds. BOLDFACE is a proud sponsor of several US charities, including Feeding America.