March 9, 2016 – Hermosa Beach, Calif.
– With today’s introduction of the California Collection, BOLDFACE
) firmly establishes itself as the premier maker of backpacks for the surfing community. The California Coastal Collection opens with 35 backpack designs featuring the works of highly acclaimed surf artists Glenn Gravett, Rick Rietveld, Hillary Amborn, Jackson Chandler, Erik Abel and Lynn Ruttkay.
“The California Collection speaks to BOLDFACE
’s roots,” said BOLDFACE
founder Randy Fenton. “BOLDFACE
was conceived in Hermosa Beach. It was an idea I had while out for an early morning walk. I’m stoked about our lineup of artists and designs. These six artists represent the current state of surf art and design.”
From Rietveld’s wicked “Forbidden” and “Fantaskullery” designs to Gravett’s softer “Live, Love, Surf” to Ruttkay’s youthful “A Shark Ate My Homework,” The California Collection provides a wide array of designs for all surfers and surf enthusiasts.
Every backpack comes with BOLDFACE
’s proprietary “interchangeable face” (patent pending). Considered by many to be the most significant recent innovation in backpack design, the BOLDFACE
front panel (the “face”), which contains the graphics, is entirely removable and interchangeable with other BOLDFACE
“The entire front panel of each backpack, which is beautifully printed using the latest in dye sublimation technology, is easily swapped out in seconds,” said Fenton. “Pull one face off and put another face on, while keeping the same bag. We call it one backpack, endless possibilities.”
to view The California Coastal Collection.
Individual artist collections are found below:
+ Glenn Gravett: http://www.boldfacegear.com/collections/glenn-gravett
+ Rick Rietveld: http://www.boldfacegear.com/collections/rick-rietveld
+ Hillary Amborn: http://www.boldfacegear.com/collections/hillary-amborn-collection
+ Jackson Chandler: http://www.boldfacegear.com/collections/jackson-chandler-collection
+ Erik Abel: http://www.boldfacegear.com/collections/erik-abel-collection
+ Lynne Ruttkay: http://www.boldfacegear.com/collections/lynne-ruttkay-collection
Retailers and wholesalers can contact Greg Mills at Greg@BOLDFACEGear.com
. Media inquiries should be directed to Jesse Torres at Jesse@BOLDFACEGear.com
. High resolution images are available by contacting Jesse Torres.